Snap Map Poses Safety Concerns - Snapchat's New Tracking Feature
When I first opened #Snap Map, I saw the #Bitmoji for one of my friends in a residential area. I presumed this was her home, and was able to zoom in close enough to estimate where she lived on that particular block. Then I called her. “This is a weird question,” I said, “but do you live at the intersection of X and Y? More particularly, one of these addresses?” I rattled off three house numbers on the street closest to where her Bitmoji appeared on Snap Map. One of them was correct. I’ve never been to her house.
Turned out, she didn’t know she had Snap Map enabled, and didn’t know it was showing her location every time she opened the app. When she updated Snap and went through the Snap Map introduction, she believed Snap was giving the option to geotag her Snaps for Our Story, as shown in the promotional video. Instead, she had inadvertently broadcast where she lived to every one of her Snap contacts.
She was understandably freaked out. “That’s so creepy!” she said. “I don’t know why anyone would use that. I understand if you’re at an event and checking in, but I wouldn’t want people to see where I am at all times.”
She had inadvertently broadcast where she lived to every one of her Snap contacts because Snap Map shows exactly where you are every time you open the app, there are a number of dangerous scenarios that could take place without a user even posting a Snap publicly. What if you’re at home alone, at night, and open the app to view Snaps posted by friends? What if you’re walking by yourself and get a ping that a friend sent you a Snap message, so you read it? What if you’re traveling and want to take a pic with a location-specific filter to post later on another platform? In all of these vulnerable situations, if you have Snap Map enabled, your location is immediately broadcast to some, or all of the people in your Snapchat friends list.
Since a large number of Snapchat’s users are teenagers, the feature has provoked strong reactions. People are worried about Snap Map’s privacy implications, and believe it could expose children to potential predators. Once you’re on the latest version of the app, you can launch Snap Map by pinching the Snapchat camera home screen.
People have been responding to the risks Snap Map poses to children who aren’t aware of the dangers location-sharing poses, but Snap Map is a threat for teens as well, whose parents might not know about Snap Map and how it works. And it can also be dangerous for adults, as the conversation with my friend proved. Not only is the consumer-facing information for Snap Map not detailed enough, many people often agree to updates and new settings on apps without looking at the specifics.
We spoke with a #Snapchat representative about the specifics of how Snap Map works. Here are details we learned that aren’t communicated through Snapchat’s video and Snap Map walk through:
If you are choosing to share your location on the Map, your location is updated every time the Snapchat app is opened.If a Snapchatter chooses to share their location with all of their friends on Snapchat, the app will remind them of that choice periodically to make sure they are still comfortable with this.Only mutual friends can see each other on the Map. Snapchat will delete precise location data after a short period of time. (This period of time was not specified.) Some more general location data may be retained a little longer (this time was also not specified), but the company says that is also subject to regular deletion.If you tap on your friend, you will see when their location was updated (i.e., 1 hour ago, 2 hours ago). Their location reflects where they last opened Snapchat. A friend’s location will remain on the Map for up to 8 hours if they do not open the app again, causing their location to update. If more than 8 hours has passed and a Snapchatter has not opened the app, their location will disappear from the Map entirely.
If you want to disable Snap Map, select “Ghost Mode” upon Snapchat’s initial walk through. If you’ve already enabled location sharing for Snap Map, tap the settings gear in the top right while viewing the Map, and select Ghost Mode from there.